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KOTEX AND NASCAR ENTER INTO PARTNERSHIP

Cashing in on the popularity of race car driver, Danica Patrick, NASCAR announced today that it was partnering with Kotex on a new product line of ultra absorbent oil filters.

Kotex spokesperson, Rachel Dobbs said, "It a natural for us to move into the auto world. We've been making high quality absorption products for years so why not a Kotex oil filter."

The Danica line will be sold through K-Mart following the same marketing models as the Martha Stewart and Jaclyn Smith lines. K-Mart marketing director, Rudy Groves commented, "We think our core auto demographic are gonna flock to the new Danica filter line. This is going to be one time where it not going to be a problem sending a husband out to buy Kotex."

                                         

 

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